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Charter Fishing Business Kit

Sale price$67.00
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Charter Fishing Business Kit
Charter Fishing Business Kit Sale price$67.00

Start Your Own Charter Fishing Business - The Right Way

A complete step-by-step business kit available in hard copy or digital format.
  • Proven step-by-step system
  • Licensing, pricing, marketing & scaling
  • One trip & it pays for itself
  • Upselling & Bigger Tips Bonus Pack
Available Formats:
  • Hard Copy Business Binder
  • Instant Digital eBook Access
Hard copy ships to your door • Digital delivered instantly

Most people fail because they focus too much on the fishing and not the business.

  • Lack online reputation
  • Underprice trips
  • Waste advertising dollars
  • Fights the trends

Truth

Fishing skill ≠ business success.
Systems and marketing matter more than talent.

Captain Chris Coletta
"I purchased Captain Mike's Charter Fishing Business Kit back in 2013 when I was just starting my charter operation in San Diego. At the time, I had the passion for fishing — but I didn't fully understand the business and marketing side of the industry. What separated Mike from everyone else was his understanding of how to actually GET BOOKINGS consistently. His strategies on SEO, reputation management, customer experience, and marketing completely changed the direction of my business. Since using the systems in this kit, I've grown into one of the top charter operations in San Diego, added an additional boat to my fleet, booked thousands of charters, and consistently outperformed much of the competition in our area. This isn't just another fishing ebook. It's real-world business and Secret Sauce from someone who truly understands the charter industry. If you're serious about building a successful charter fishing business, this kit can save you years of trial and error."
Captain Chris Coletta
Coletta Sportfishing
Captain Steve Mullen
"Having charter fished for charities for years decided to start chartering for additional income. This required a major change in my operations. I came across Captain Mikes manual (“The Charter Fishing Business Kit” ) and after reading a small trial sample I was hooked. The entire manual is chocked full of useful info and written to be simple and act as a blueprint. I can say without hesitation that his real world experience with starting and running a business in this field is laid out on the pages in a blueprint format the anyone can follow and learn from. Thank you Captain Mike and I look forward to your updates! ”"
Captain Steve Mullen
Fish Hunter Charters
Captain Matt Vig
"Everyone can always benefit on some great tips on being more successful in an industry that is highly competitive. Capt. Mikes book gives you all the details on how to improve your charter business and stay up with the changing times on how to best promote your business. Being in a highly competitive area, these guidelines have me on my way to be a success!"
Captain Matt Vig
In the Zone Charters

What's Included

Included in both hard copy and digital formats.

Foundations

Module 1

Foundations

  • Income reality
  • Common mistakes
  • Lifestyle expectations
Licensing & Legal

Module 2

Licensing & Legal

  • Captain’s license
  • Insurance
  • Compliance basics
Boat & Gear

Module 3

Boat & Gear

  • What matters vs what doesn’t
  • Avoid overspending
  • Safety requirements
Pricing & Profit

Module 4

Pricing & Profit

  • Trip pricing
  • Deposits & policies
  • Sustainable income
Marketing (2026)

Module 5

Marketing (2026)

  • Google Search & Local SEO
  • Reviews & trust
  • What works now
Bookings & Operations

Module 6

Bookings & Operations

  • Handling inquiries
  • Scheduling
  • Client experience
Scaling

Module 7

Scaling

  • Raising prices
  • Adding boats
  • Exit strategy

Don't Take My Word For It, Hear It From Guides with Over 30 Years Experience.

"Captain Mike. Wanted to thank you for writing such an informative book. After reading "how to start a charter fishing business" I realised that I was missing a ton of new business due to an old and out of date web site. After communicating with you on what I could do to improve it, I decided to have you build a new one for me. Wow, the results were and have remained outstanding. I am overbooking now and having to hire other captains to handle my overflow and booking trips late into fall up here on Lake Erie when I usually ready to put the boat away. Thanks again for your great service and the extra cash in my pocket. Best Fishes. Jim Celebrating 35 guiding & 31 years in sports broadcasting!"

Your Are Learning From a Master

Meet Captain Mike

Most people teaching charter business marketing have never actually built one. I have made fishing guides millions and even built my own six-figure charter company.

I have spent over 30 years marketing fishing guides, charter captains, and fishing-related businesses throughout the United States. Over the years, I have helped grow charter operations — many starting from zero and eventually reaching six-figure annual revenues.

I have personally helped charter businesses expand from a single boat operation into multi-boat fleets with multiple boats running trips consistently.

I have had my hand in booking hundreds of thousands charters and customers!

I have studied advertising, SEO, customer psychology, and lead generation my entire life. Today, I spend millions of dollars in paid advertising and digital marketing campaigns across multiple industries. I know what works — and more importantly — what wastes money.

I live by an 'If you're not first, you're last' mentality when it comes to SEO and online visibility. In today's world, the charter captains getting the bookings are the ones dominating Google, reviews, reputation, social media, and customer trust.

That’s exactly what this kit teaches.

I Finally Put My Own Strategies To The Test

In 2019, I decided to launch my own charter operation using the exact systems and strategies included inside this kit.

The result?

A consistent six-figure charter business — built as a part-time operation.

This allowed me to:

  • purchase my own boat
  • legally write off gear, tackle, fuel, electronics, and expenses
  • create a profitable lifestyle business around being on the water
  • build revenue without personally running every trip

In fact, one of the biggest secrets I reveal in this kit is this:

I rarely even run the charters myself.

Instead, I focus on:

  • answering calls
  • managing bookings
  • marketing
  • SEO
  • customer experience
  • reputation management
  • scaling operations

The systems do the heavy lifting.

This kit is the exact blueprint I wish someone would have handed me years ago.

"I rarely even run the charters myself. The systems do the heavy lifting."
25+
Years Experience
100+
Charter Operations Grown
10M+
Ads Managed
100K+
Subscribers On Youtube

This Is Not Just a Book. It’s a Business System.

The Charter Fishing Business Kit is structured like a professional operational binder used to run legitimate businesses. One tip and you more than pay yourself back instantly!

Choose the Format That Works Best for You

Hard Copy

  • Physical printed binder
  • Easy to reference at home or on the boat
  • Structured like a real business manual
  • Ships directly to you

Digital eBook

  • Instant access
  • Searchable PDF / eBook
  • Same complete content
  • Ideal for phone, tablet, or laptop

Who This Is For

This Kit Is For You If:

  • You want a real business
  • You value systems
  • You want to avoid mistakes

This Kit Is Not For You If:

  • You want shortcuts
  • You won't treat it as a business
  • You expect fishing alone to succeed
Choose Your Format & Get Started
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Built from real-world charter experience.
Available on LiveBait.com and Amazon.

Stop Guessing. Start Building It the Right Way.

One-time purchase • No subscription