Founders Story of Livebait.com & JUJU Cast Nets

For Fishermen by Fishermen

About Us

In the world of fishing, few things are as essential—and as frustrating—as the perfect cast net. After years of experience as a live bait fishermen, we grew tired of nets that were too heavy, too stiff, and too cumbersome to throw. Frustrated by the lack of options that balanced commercial-grade quality with ease of use, we decided to create our own solution. That's how the JUJU cast nets were born. Designed to be perfectly balanced and weighted, using the softest monofilament and reinforced for commercial-grade durability, these nets reflect our passion for fishing and commitment to creating the ultimate tool for anglers everywhere.

Our Brand Values

Fun

We believe fishing should be a blast, not a chore. Our products are designed to make every cast more enjoyable, so you can focus on the thrill of the catch and the good times that come with it.

Education

We’re passionate about passing on the knowledge of fishing and conservation. Whether it’s teaching kids how to cast or educating anglers on sustainable practices, we’re here to ensure the future of fishing is in good hands.

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Conservation

We love our oceans and waterways, and we’re committed to protecting them. From sustainable materials to conservation education, we’re dedicated to ensuring that our favorite fishing spots stay pristine for generations to come.

Community

Fishing is better when shared. We’re all about bringing people together—whether it’s through our products, events, or just the shared love of the sport. We’re building a community of anglers who care about each other and the waters we fish in.

Refusing to settle for “good enough,” we decided to take matters into our own hands.

We spent endless hours perfecting our construction technique, testing different materials, and consulting with local fishing guides who relied on cast nets to catch bait daily. Using physics, we synchronized mesh size, monofilament pound test and weight to get the perfect sink rates. Through this collaborative effort, something extraordinary began to take shape—a cast net unlike any other on the market.

The result was the JUJU Cast Net, a game-changer in the industry. Almost half the weight of its competition yet still capable of sinking fast and pulling in big hauls, the JUJU Cast Net quickly became the go-to choice for both weekend warriors and seasoned pros alike. It was more than just a tool; it was an extension of the fisherman’s arm, designed to make every cast count.

But we didn’t stop there. As Livebait.com & JUJU Tackle grew, so did our product line. From high-performance bait rigs and durable tools to the now world-famous JUJU Magnet, our brand expanded to offer everything an angler could need. And with every new product, our commitment to quality and ease of use remained unwavering.

Yet Livebait.com is about more than just great gear. It’s about creating memories, especially for the next generation. As children, we remember a time when weekends were spent outdoors—fishing, exploring, and having adventures that video games could never replicate. Today, we are passionate about getting kids off the screen and into nature, where they can experience the thrill of a big catch, the serenity of the water, and the joy of being outside.

Teaching kids about fishing is more than just a pastime; it’s a way of passing down a legacy. We take pride in educating the younger generation on conservation, instilling in them a deep respect for our oceans and waterways. These kids are the future stewards of our planet, and we’re committed to ensuring they grow up with a love for the outdoors and an understanding of the importance of preserving it.

Livebait.com isn’t just about making great gear—it’s about spreading the message that we must all do our part to protect the places we love. So whether you’re casting off the shore or heading out to deep waters, know that with us, you’re not just getting the best tackle—you’re joining a movement to preserve our oceans and waterways for the future.

Livebait.com: For the love of the catch, the joy of the outdoors, and the future of our waters.